Women in the NFT space
Updated: Nov 25, 2022
It is hard for women to find representation in the NFT space. NFT projects are predominantly male-made. Approximately 16% of NFT creators are women, and women account for 5% of NFT sales, according to ArtTactic. The blockchain is open to anyone that's invested in Web3. I believe the NFT technology creates a place for all types of people. Everyone deserves an opportunity to be represented and the blockchain provides just that.
A company that is empowering women while closing the diversity gap is L’Oréal. The brand commissioned five female artists to create NFT art inspired by the shades of red in the L'Oréal Paris Reds of Worth collection by Colour Riche, a line of lipsticks. This project is helping women see the world of NFT by seeing other women create.
Maude Brunschwig, the Senior Vice President of Marketing of L'Oréal Paris, says "Through this program, we want to bring attention to the gender disparity in the NFT space and hope that we can shine a light on the women already working within the sector while attracting more women artists and buyers". This L’Oreal project exemplifies how shining light on women that are currently active in the NFT space, can help other women to feel empowered and inspired to immerse themselves into the world of NFTS.
Women + NFT Projects
-World of Women
From a team of four friends, the project has grown to a team of nine. It's mission is to empower women by bringing them into the spotlight. Providing everyone with a supportive environment. Wow features 10,000 digitally generated NFTs profiling women from various backgrounds with many diverse features. The Project supports many charities giving 2.5% of all primary sales. Supporting organizations like She's the First, Too Young to Wed, and GoFundMe fundraisers. WoW is giving back to other women by encouraging female empowerment through art as well as promoting diversity to support women in the real world
Abidi, a supporter of social justice, highlighted in her project the rights of marginalized communities, girls' education, women's rights, and gender equalit; displaying women with a variety of skin tones, hairstyles, outfits, and professions.
The project has produced apparel, a book "Amazing Women of Color who Transform the World" by Maliah Abidi, and donations to the Malala Fund. Their goal is to build the first school in the metaverse for the 258 million children worldwide that have accessibility to education and learning, especially the 129 million women.
-Women and Weapons
Founder Sara Baumann's mission is to spread awareness of this growing industry among women, minorities, and everyone in between. At a time when women were considered less powerful, they were armed with weapons to gain power. That's why Sara made this project, to empower women and showcase their power. The Malala Fund Charity Organization will also receive 5% of all primary and secondary profits. This will ensure that girls and women worldwide have access to educational resources that will empower them to lead and make knowledge their weapon. There have been two seasons, and the first batch of 10,000 sold out on launch day. On June 22, 2022, season two was launched. Season 2 gives more opportunities for more women to have NFTs REPRESENT their digital identity.